Jayaprakash J
Digital Marketing Specialist
Profile summary
Dynamic Digital Marketing Specialist with 2+ years of experience in SEO, Google Ads, and Meta Ads. Proven expertise in lead generation, performance marketing, and ROI optimization. Skilled in Google Analytics, Tag Manager, and HubSpot, with a strong focus on data-driven strategy and campaign excellence. Dedicated to delivering measurable business growth and driving digital success across competitive markets.
Career highlights
Increased Lead Generation: Developed and executed digital marketing campaigns across Google Ads, Meta Ads, and SEO to increase lead generation and online visibility.
Achieved Higher ROI: Managed and optimized paid media campaigns, achieving higher ROI and reduced cost-per-lead through A/B testing and audience targeting.
Key skills
Professional experience
Developed and executed performance-driven digital marketing campaigns across Google Ads, Meta Ads, and SEO, increasing lead generation and online visibility. Managed and optimized paid media campaigns, achieving higher ROI and reduced cost-per- lead (CPL) through continuous A/B testing and audience targeting. Conducted keyword research, SEO audits, and competitor analysis to enhance organic traffic and search engine rankings. Implemented conversion tracking and analytics solutions using Google Analytics, Tag Manager, and Data Studio to deliver actionable performance insights. Collaborated with cross-functional teams and clients to align marketing strategies with business goals and brand identity. Supported integrated ATL and BTL initiatives, contributing to significant growth and improved brand engagement for key accounts.
- Developed and executed performance-driven digital marketing campaigns across Google Ads, Meta Ads, and SEO, increasing lead generation and online visibility.
- Managed and optimized paid media campaigns, achieving higher ROI and reduced cost-per-lead (CPL) through continuous A/B testing and audience targeting.
- Conducted keyword research, SEO audits, and competitor analysis to enhance organic traffic and search engine rankings.
- Implemented conversion tracking and analytics solutions using Google Analytics, Tag Manager, and Data Studio to deliver actionable performance insights.
- Collaborated with cross-functional teams and clients to align marketing strategies with business goals and brand identity.
Conducted data analysis and visualization for business insights. Designed dashboards and reports using Tableau & Power BI. Supported web application projects with HTML, CSS, JavaScript, Angular JS and SQL backend. Assisted in identifying business improvement opportunities through analytics.
- Conducted data analysis and visualization for business insights.
- Designed dashboards and reports using Tableau & Power BI.
- Supported web application projects with HTML, CSS, JavaScript, Angular JS and SQL backend.
- Assisted in identifying business improvement opportunities through analytics.